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Mini Babybel Featured in New Toy Story Land at Disney
Illinois Ag Connection - 07/12/2018

Mini Babybel snack cheese plays a starring role in the all-new Toy Story Land, an 11-acre land at Disney's Hollywood Studios located at the Walt Disney World Resort in Lake Buena Vista, Fla. Guests in Toy Story Land will feel like they have shrunk to the size of a toy as Woody, Jessie, Buzz, Slinky Dog, the Aliens, Green Army Men and other Toy Story characters interact in the larger-than-life outdoor setting of Andy's backyard. The space incorporates both the fun of Mini Babybel and the magic of the hit Disney-Pixar Toy Story films.

As the official snack cheese of Walt Disney World Resort, Babybel worked closely with Walt Disney Imagineering to bring the unique Mini Babybel product experience to life at Woody's Lunch Box, the quick-service food-and-beverage location within Toy Story Land.

Woody's Lunch Box puts a modern spin on timeless menu favorites for all the members of the family to enjoy in an exciting themed dining experience, including tables with seats that resemble jumbo replicas of the Mini Babybel snack cheese and umbrellas that are modeled after the cheese's wrappers. Guests might even see one of the Green Army Men carrying a four-foot, jumbo cheese wrapped in its famous red wax.

"In addition to offering a fun and delicious snack option that every member of the family can enjoy at Toy Story Land, we're excited to see the playful elements of Mini Babybel that fans know and love come to life in a way only Disney could imagine," says Shannon Maher, brand director for Babybel, Chicago.

The adventure continues for fans outside the park in an exciting consumer promotion, One Magical Mission. Now consumers can use their Mini Babybel Original wrapper as a secret decoder at the official sweepstakes website, BabybelMagicalMission.com, for a chance to win one of thousands of prizes including a chance to win a vacation to see the new Toy Story Land area. Program ends 9/30/2018 and purchase is not required.

Mini Babybel was named the Official Snack Cheese of Walt Disney World Resort in Florida, the Disneyland Resort in California and Disney Cruise Line in 2017 as part of a multi-year strategic alliance between the two family-focused brands.

Part of the Bel Brands USA family, Mini Babybel and new Babybel Cheese & Crackers are delicious on-the-go snacks perfect for the whole family. Babybel Cheese is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel. A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Babybel, other USA favorites include Boursin, The Laughing Cow and popular cheese spreads marketed under Kaukauna, Merkts and Price*s labels. Bel Brands delivers fun, healthy snack portions to over 400 million consumers globally.

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